The Financial Times’ Gillian Tett on remote user research – putting people first – by Experientia


“We must begin to recognise that when the world does finally emerge from Covid-19 lockdowns, our ways of working will not simply revert to where we were before the pandemic hit. Our attitude to digital tools has shifted permanently, for both good and bad reasons. Entering lockdown has changed us all.

his is scary, but it is also producing unexpected silver linings. And if we can find an effective way to embrace a new on- and offline world, therein lies a reason for cheer.”



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