From the creator:
The Forest Stewardship Council (FSC) is a non-profit organization that promotes responsible management of the world’s forests. When they asked us to help them explain why choosing their products is so important, we knew we wanted to pull out all of the stops to really make their message sing.
Starting, as you do, from the ground up—with the roots, we developed a script that really amplifies the forest’s voice (think of it as an arboreal chorus) in tandem with choreography that does justice to the epic scope of the natural world, while keeping everything grounded in the FSC message. A huge little world.
We loved diving into the symbolism behind some of the most recognizable forest iconography, letting our 3D skills grow out of a strong conceptual framework.
Design & Animation: Good Form Studio
Script by: Nick Blagrave
Voice Over: William Prince
Music Composer & Sound Design: Jeff Moberg
Client: Daisley PR & FSC Canada