VFX Futures: Behind the scenes of ‘My Universe’ from Coldplay x BTS


Volumetric capture and VFX.

When the My Universe music video dropped from Coldplay x BTS, viewers witnessed a stunning mix of performance and visual effects–and volumetric capture. Just about every single shot in the promo is a visual effects shot. I was excited to see the huge credit list of multiple vol-cap studios and VFX studios, and I recently got the opportunity to chat to two of the outfits behind the work: Ingenuity Studios and AMGI.

Here, Ingenuity’s David Lebensfeld and Grant Miller, and AMGI’s Colin Brady, discuss the making of My Universe, including the volumetric work and the required CG builds and final compositing. We also discuss the state of play in the world of music videos.

Listen in at Apple Podcasts, Spotify or Google Podcasts, and in the embedded player below.

CREDITS

Director: Dave Meyers
EP/Producer: Nathan Scherrer
Director Rep: Jamie Rabineau
Production Co: Freenjoy
Director of Photography: Scott Cunningham
Production Designer: François Audouy
Editor: Nick Gilberg
Additional score: Jon Hopkins

Cast:
DJ Lafrique – Joe Diao
Angel Moon – María José Retamozo
Eko – Lizeth San Martin
Dorean – Daniel Delgado
Blaze – Rober Gómez
Kasio – Larry Balboa

Spain
Service Production: Blur Films
Exec Producer: Zico Judge
Line Producer: Veronica Pales
Art Director: Jon Blud
Lead Hair: Lisa Farrall
FX Makeup: Oxum Fx
Supernova 7 & Dj Lafrique Stylist: Buki

South Korea
Service Production: GE Production
On-Set Director: Yong Seok Choi (Lumpens)
Freenjoy EP: Tiffany Suh
Producer: Emma Sungeun Kim
Director of Photography: Eumko

VFX Calypso, Supersolis, Conform: Ingenuity
VFX Supervisor: David Lebensfeld & Grant Miller
VFX Producer: Jumanah Shaheen

VFX Floris: Rodeo FX
VFX Supervisor: Erik Gagnon
VFX Producers: Julie-Anne Cassidy & Emilie Debiasi

VFX Space, Spaceships: BUF
VFX Supervisor: Stéphane Vogel & Baptiste Cantet
VFX Producers: Camille Gibrat, Philippe Lépine, Annabelle Zoelin

VFX Holograms & CG Characters: AMGI
VFX Supervisors: Colin Brady
VFX Producers: Luke Paglia & Mark Miller

GFX: Territory Studios
GFX Supervisor: Marti Romances
GFX Producers: Lyniel Dao & Ari Ali

Volumetric Capture Studios:
Dimension, London.
Executive Producer / Co-Managing Director: Simon Windsor
Sales/ Client Director: Yush Kalia
Head of Production : Adam Smith
Producer/ Technical Director: Sarah Pearn
Senior Lead Volumetric Technical Artist: Adrianna Polcyn
Animator: Ben Crowe
CG Lighting Artist: Marcella Holmes

Jump Studio (SK telecom), Seoul.
VP, Head of Metaverse Company: Jinsoo Jeon
VP, Head of Metaverse Development: khwan Cho
Executive Producer: Seung Yoon Baek
Business Development: Taekeun Yoon
Producer: Minhyuk Che
Stage Supervisor: Gukchan Lim

Telecine: Company3
Colourist: Stefan Sonnenfeld
Producer: Blake Rice

Sound Design & Mix: Fiddle Leaf Sound
Sound Designer: Ben Freer

Coldplay Management/Team:
Coldplay Manager: Dave Holmes
Coldplay Creative Director: Phil Harvey
Coldplay Co-Creative Director: Misty Buckley
Management: Mandi Frost, Arlene Moon, Brooks Roach
Director of Digital & Communications: Chris Salmon
Band Assistant: Emma Jane Randall, Jessie Ogilvy & Lauren Rauch
Video Commissioner: Sam Seager
Beth Fenton – Clothing Creative Director and Stylist
Sadie Williams – Assistance and Seamstress
Tiffany Henry – Grooming, Wardrobe, Dressing Rooms

Big Hit Music, BTS Artist Management/Team:
Visual Creative: Lee Sun Kyoung, Kang Ju Eun, Kim Ga Eun, Hyo Kim

Artist Management: Jang Jin Gu, Kim Su Bin, Lee Jung Min, Park Jun Tae, Lee Seung Byung, Lee Hyeon Ki, Jeong Dae Seong, Song Jae Keun

A&R : Nicole Kim, Daye Shin, Hankyul Yoo, Gia Lim

Hair Stylist: Han Som, Mujin Choi, Lim lee young, Lee Da Eun

Makeup Artist: Kim Da Reum, Seo Yuri, Kim Seon Min

Stylist: Kim Young Jin, Kim Ye Song, Kim Bong Kyu, Shin Sang Cheol, Kim Min Ji



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