UX Theatre, or the rise of UX design without users – putting people first – by Experientia


Tanya Snook, user experience designer in the Government of Canada, defines UX Theatre as “the application of any sort of design methodology without including a single user in the process, or including users but merely for show.”

“When you dig beyond the surface of the many projects touting themselves as beacons of user-centricity, it seems there are almost more projects branding themselves as user-centered design than there are projects that are actually user-centered design.”

In her article in Fast Company she writes that UX Theatre is the result of two fundamental problems in our practice, and what designers can do to prevent it.



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