LAX California Pizza Kitchen Digital Signage

Objective:
To create branded animated menu boards that informs users of menu options while giving an accurate representation of pricing and ingredients.

Solution:
“By showcasing video of pizza being made and coffee being poured, we are reminding users that their food will be made fresh to order.” – Kaliq Ray

Our solution included utilizing visuals paired with copy that communicates the quality of California Pizza Kitchen’s food and staff. By showcasing videos of pizza being made and coffee being poured, we are reminding users that their food will be made fresh to order. Overall, the menu boards match the design cues of the restaurant thereby reinforcing brand voice and story.

 

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